Résumé.

Creative Director

• Led and developed Universal Audio’s in-house creative team, including managers with direct reports of their own, across brand, product launches, digital, packaging, events, and communications.
• Designed the Apollo and Volt product logos and complete on-product graphic systems, including surface graphics, silkscreen graphics, and hardware labeling, along with the packaging.
• Directed creative for more than 50 product launches across web, email, advertising, packaging, video, and events, with adaptations for international markets including Japan and APAC.
• Maintained UA’s visual identity across an expanding hardware and software portfolio, with distinct visual directions for premium hardware and more accessible native software.
• Shaped LUNA’s launch story and ongoing marketing materials.
• Directed interface design for UAD Console and plug-ins including Lexicon 480L, in partnership with product and engineering.
• Directed the Apollo X launch’s visual concept and reveal sequence, carrying an X-based identity from teaser imagery into advertising, packaging, video, and an international livestream.

Creative Director

• Led creative through Oggifinogi’s growth and acquisition by Collective, adapting the organization and its workflows as the business expanded.
• Managed 20+ direct reports at peak, with oversight of a 30+ person creative organization. Established succession plans and career paths for direct and indirect reports.
• Directed global campaigns across video, animation, rich media, and interactive production, including launches for Grand Theft Auto V, BioShock Infinite, Plants vs. Zombies 2, Subway Surfers, and Ori and the Blind Forest.
• Directed enterprise B2B campaigns and sales-enablement work for Microsoft, presented creative strategy to senior client stakeholders, and improved production workflows and project-tracking systems.

Associate Creative Director

• Led creative direction within a small agency design team, partnering with agency leadership on concept development, presentations, and client work.
• Developed B2B and enterprise creative for Microsoft Azure, Microsoft Live, SharePoint, Dynamics CRM, Microsoft Frontline, and Hitachi product launches and initiatives.
• Supported worldwide product launches and international adaptations, designed interface elements for Microsoft SharePoint applications, and directed photography and video production with outside partners.