Martin Lindhe Creative director & designer

Complex technology,
made clear.

I help technology companies find a clear story and give it a distinctive form, from product identities to the campaigns that introduce them.

Most recently Creative Director at Universal Audio, leading the in-house creative team across more than 50 product launches.

The Standard Series microphone family, each model on its own color field above an acoustic-panel detail

Product launch · Universal Audio

Standard Series microphones

For the launch of UA’s Standard Series microphones, I shaped the campaign’s visual language around clear product photography, solid color, and a simple grid. The aim was to make the new family feel straightforward and dependable.

Universal Audio brand-guidelines cover over a grid of identity, color, and typography examples

Brand · Universal Audio

Consistent brand experience

I kept Universal Audio’s visual identity consistent as its hardware and software family grew. Working with the in-house team and outside partners, I carried the brand across products, packaging, and campaigns.

Volt product logo in white over a dark circuit diagram

Identity design · Various brands

Logos & identities

I design logos for products and the people behind them. This selection includes Volt, Apollo X, LUNA, and Telepictures Production Studio.

Lexicon 480L product image from the Universal Audio launch campaign

Product launch · Universal Audio

Lexicon 480L

I directed launch creative for Universal Audio’s Lexicon 480L plug-in. The campaign page pairs a close-up of the product with a one-word invitation: Listen.

Woodland animals and audio equipment in the snowy UAD Holiday Sale campaign

Campaign · Universal Audio

UAD Holiday Sale

A winter world for a software sale. I directed this Universal Audio campaign and handled the advanced photo retouching and manipulation, with a little more woodland wildlife than usual.

AOL Rise displayed across three phones against a magenta background

Mobile app concept · AOL

AOL Rise

AOL commissioned a concept for a morning app: an alarm clock paired with recommended stories and a conversational interface. I designed the app interface and website and presented the work directly to AOL executives.

Martin Lindhe / Selected work